Jeff Briskin has worked almost exclusively in the financial services industry. He has served as digital marketing executive, content producer, and writer for some of America's most prestigious asset management firms and retirement plan providers. If you firm needs help boosting purchasing consideration among retail investors, advisors or plan sponsors, contact Jeff today.
SPONSORED ONLINE CONTENT
Jeff Briskin has written many sponsored content articles for asset management firms, including this piece for FlexShares ETFs that was published on The Wealth Advisor.
401(k) PLAN MARKETING
As head of marketing for Emplanet, the nation's first fully online 401(k) recordkeeping platform, Jeff developed this "user-friendly" product brochure for plan sponsors.
FINTECH PRODUCT MARKETING
Jeff has written technology reviews and marketing collateral for a variety of fintech companies, including this brochure for Federated Investors EdgeNet trust accounting software product.
HIGH NET WORTH THOUGHT LEADERSHIP
Working with WealthEngines, Jeff Briskin wrote this research whitepaper providing insights into into the wealth management priorities of high net worth investors.
MUTUAL FUND PRODUCT MARKETING
As a content manager at Fidelity Investments, Jeff wrote hundreds of pages of online content and print pieces for Fidelity's products, including this mutual fund brochure.
WEBINAR PROMOTION & HOSTING
As head of marketing for Advisor Perspectives, Jeff Briskin promoted dozens of its sponsored webinars featuring thought leaders such as Michael Kitces, Bob Veres and Jeffrey Gundlach. On occasion he also serve as webinar host and moderator.
Jeff Briskin has written and executed numerous email marketing campaigns promoting whitepapers and webinars for various asset managers and trust companies, with open and click rates that are far above industry averages.
INSTITUTIONAL THOUGHT LEADERSHIP
Jeff Briskin has served as editor and writer for many content marketing campaigns, including Bank of America's Focus on Fiduciary series, which he created for its institutional investment group.
Jeff has written and ghostwritten numerous advisor and investor educational articles for mutual fund and ETF companies, including this whitepaper for the State Street SPDR Gold ETF.
Jeff Briskin developed a series of fiduciary education whitepapers for 401(k) plan sponsors that purchasers could private label. This is one example of a whitepaper used by Ridgeworth Investments.