Many companies with strong products and sound organizational structure are facing challenges articulating their value and capabilities in today's challenging economic environment.

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To address these challenges, Jeff Briskin developed a proprietary analytical tool,  DAPPER Analysis.

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DAPPER Analysis combines competitive research and industry analysis with in-depth interviews with the firm's  senior management team, product and  client service managers, and sales and marketing professional to gauge their strengths and development needs in six key areas:

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Differentiation

Attribution

Process

Pedigree

Endurance

Relevancy

 

The process can also incorporate analysis of documentation, marketing and sales materials, client communications and outside media coverage to build a comparison of the how staff members perceive the firm versus the 'face' it resents to its clients and the general public.

 

When completed, the firm receives a comprehensive report, an executive summary, and recommendations for leveraging the data to re-engineer sales and marketing process.

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To learn more about DAPPER Analysis in action, read the two articles listed below or contact Jeff Briskin today.

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