DAPPER Analysis: The Attributes of Success
Many companies with strong products and sound organizational structure are facing challenges articulating their value and capabilities in today's challenging economic environment.
To address these challenges, Jeff Briskin developed a proprietary analytical tool, DAPPER Analysis.
DAPPER Analysis combines competitive research and industry analysis with in-depth interviews with the firm's senior management team, product and client service managers, and sales and marketing professional to gauge their strengths and development needs in six key areas:
The process can also incorporate analysis of documentation, marketing and sales materials, client communications and outside media coverage to build a comparison of the how staff members perceive the firm versus the 'face' it resents to its clients and the general public.
When completed, the firm receives a comprehensive report, an executive summary, and recommendations for leveraging the data to re-engineer sales and marketing process.
To learn more about DAPPER Analysis in action, read the two articles listed below or contact Jeff Briskin today.