DAPPER ANALYSIS
DAPPER Analysis: The Attributes of Success
Many companies with strong products and sound organizational structure are facing challenges articulating their value and capabilities in today's challenging economic environment.
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To address these challenges, Jeff Briskin developed a proprietary analytical tool, DAPPER Analysis.
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DAPPER Analysis combines competitive research and industry analysis with in-depth interviews with the firm's senior management team, product and client service managers, and sales and marketing professional to gauge their strengths and development needs in six key areas:
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Differentiation
Attribution
Process
Pedigree
Endurance
Relevancy
The process can also incorporate analysis of documentation, marketing and sales materials, client communications and outside media coverage to build a comparison of the how staff members perceive the firm versus the 'face' it resents to its clients and the general public.
When completed, the firm receives a comprehensive report, an executive summary, and recommendations for leveraging the data to re-engineer sales and marketing process.
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To learn more about DAPPER Analysis in action, read the two articles listed below or contact Jeff Briskin today.
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